Rap Is....

 

Formula

From a business standpoint, the formula for rap is ingenius. It is why rap has had it's sucess. While the creation of hip hop was more of a natural process, the rap formula is something created by the minds of business people (that some in the hip hop community refer to as the "Vultures of the Culture") who engineered and tested it to make a better product to market to a mass audience. The problem is that in duplicating the music element of hip hop they neglected to include the essence. Without the essences of hip hop, the element becomes disconnected from the culture.

Format

Most rap material follows a formats and fit into catergories. Most rap music that's released sounds alike and videos look alike. It is formatted to appeal to the rap audience. It is main

Image

Image is very important in rap and plays a big role in a rappers record sales and longevity in the game. Today's popular images in rap are: Thug, Gangsta, Baller, Sexy.

Props

Cars, Money, Sexy Women, Special effect, etc...

Gimmicks

Examples are making up or altering a criminal records.

Beef

Do not confuse beefs with battles. Battles are two parties pitting their skills against one another. Beefs, on the other hand, are two parties in conflict with each another for personal reasons unrelated to hip hop. Dis records for beef are songs are one's that verbally attacks to hurt feelings and /or convey threats by expressing their desire to do harm to the other.

It For Rap Audience

Unlike a hip hop, rap does not have a community but instead and audience. The larger portion of today's rap music audience is mostly white, young 13-21 old, and female. The prefer formatted music centered around either sex,drugs,violence, & an R&B influence. Dance, athems

Game

A popular term used by rap artists to describe the way that the music industry operates. Those who play it best rise to the top.

Product

Rap was designed for the purpose of making money.